The people who lead the people
An ongoing content partnership with Optimal People — capturing their CPO Accelerate programme for senior HR and people leaders, event by event, across London.
The brief
Optimal People run CPO Accelerate — a programme for the people who lead the people, bringing senior HR and CPO-level leaders together across a cohort of events in London. Each event needed capturing as a repeatable content package: a hero film, vertical interview reels for social, and a full set of photography — turned around fast, event after event.
The work
An ongoing partnership across the cohort, most recently the closing event at Virgin's Whitfield Studios. Every event is covered the same way — a hero film, a run of vertical interview reels with speakers and delegates, and quiet, observational photography through the sessions, the panels, and the connection in between. The look stays consistent from event to event, so the content sits together as one body of work.
The result
A hero film, a set of vertical interview reels and a full photography set — delivered within two weeks of each event, ready to run across Optimal People's channels while the energy from the room is still live. They've commissioned every event since.
Film & reels
The hero film, plus two of the vertical interview reels cut for social.
The room, in faces
A selection of the photography delivered from the programme.
