Unhurried
A three-day fashion campaign for TweedLaBel across Cannes and the Côte d'Azur — shot on film and stills, from the old-town streets to the marina and the Carlton.
The brief
A three-day fashion campaign on the Côte d'Azur. TweedLaBel took its collection to Cannes — the old town's blue-shuttered streets, the marina, and the Carlton, a room that has watched a century of arrivals. The brief was a complete campaign: film and photography, on the ground and from the air, with the polish the setting demands.
The work
I was on the film team — one of two videographers across the three days — capturing the campaign in motion while the stills were shot alongside. We let each frame hold a beat longer than the schedule asked for; that patience is where the work lives. Aerial drone added the scale of the coastline and the architecture from above.
The result
A hero brand film, a set of vertical reels cut for social, a full photography set and aerial footage and stills — the complete campaign, colour-graded and delivered to the client within a 14-day turnaround.
The campaign, in frames
A selection of stills from the three days — arrival to last toast.
